Tuesday, August 31, 2010

Google Buys Social Gaming Outfit SocialDeck



Google's acquisition spree isn't letting up: Google just bought social game company SocialDeck for an undisclosed amount.
Internet giant Google is continuing its string of acquisitions—and is showing more signs of investing heavily in social networking and entertainment—by acquiring SocialDeck for an undisclosed amount. SocialDeck makes casual games for the iPhone, BlackBerry, and Facebook, with plans to expand to the Android platform. Neither Google nor SocialDeck have commented on how Google plans to integrate SocialDeck into the company, but Google’s interest may be in SocialDeck’s Spark platform, which can coordinate players across social games on multiple platforms, enabling iPhone users to play with users on Facebook, for example.
“We started this company with the goal of connecting friends through social games on all kinds of exciting newmobile devices,” SocialDeck wrote on it’s Web site. “We’ve been amazed and humbled by all of the stories and experiences our customers (you!) have shared with us.”
The company hasn’t announced whether its current stable of games will continue to be supported or (in one case) offered for sale.
SocialDeck marks Google’s fifth acquisition in recent weeks: it’s also picked up social game developer Slide, virtual currency firm Jambool, social news startup Ångströ, and online retailer Like.com.

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